True Grace, the mission-based supplement brand working to improve the health of people and planet through nutrient-dense products, has announced a partnership with The Carbon Underground, a like-minded organization on a mission to accelerate the adoption of regenerative agriculture. Knowing that 50% of soil is degraded worldwide (source: The Guardian), True Grace is committed to supporting a shift towards a more regenerative system, both in how the team sources ingredients and how they educate and influence others about the importance of this shift. Partnering with one of the leading organizations of the regenerative agriculture movement is an essential piece of this consumer education and awareness that is necessary for change.
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The partnership between True Grace and The Carbon Underground will officially kick off this World Soil Day (December 5) highlighting The Carbon Underground’s Adopt-A-Meter program; for every True Grace order placed from December 5 through December 19, True Grace will purchase a meter of soil on the shopper’s behalf. The Carbon Underground’s Adopt-A-Meter program was created in 2019 to reverse climate change by taking old carbon emissions that lead to unhealthy, degraded soil, and putting them back underground.
Anyone, anywhere can adopt a meter of soil that will help to bring carbon from the atmosphere into the ground and will also provide funding to help female farmers to restore their land through projects including American Farmland Trust, Navdanya, Co-op Las Amazonas, and CoopeCuna. So far, The Carbon Underground’s Adopt-A-Meter program has restored 5 million meters of soil, bringing down tons of carbon with no plans of slowing down. This two-week long promotion between True Grace and The Carbon Underground allows consumers nationwide to have a tangible, positive impact on environmental health.
“We’re committed to regenerative agriculture, and that’s why we’re beyond thankful to be partnered with The Carbon Underground to help us educate the public about the state of soil health today,” said Kristie Hall, Founder and CMO of True Grace. “It is our hope this World Soil Day and beyond that we can all come together to educate each other, take action, and care for our soil since healthy soil results in healthy, nutrient-dense crops and ingredients that are used to make the foods we put into our bodies.”