The Simple Root, a new global plant-based brand backed by venture management firm Pilot Lite and the multinational McCain Foods company, will launch a vegetable-forward line of dips, cream cheese-style spreads, and artisan cheese-style spreads in the US this fall.
Unlike other plant-based foods that rely on soy, nuts, and highly processed ingredients, The Simple Root products are vegetable-laden, wholesome, and simply made. Using an innovative process, the company creates a creamy base from root vegetables — including potatoes, sweet potatoes, and parsnips — and then blends in a handful of other ingredients, including vegetables, fruits, herbs, and spices to make the dips and spreads.
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The refrigerated products are not made with dairy, nuts, soy, gluten, wheat, eggs, or artificial colors, flavors, or preservatives. Vegetable-first plant-based foods have a lower environmental impact than products made with dairy, soy, or nuts. Producing vegetables uses significantly less water and has lower gas emissions compared to the production of dairy, soy, or nuts.
David Behringer, Global CEO of The Simple Root, said: “Vegetables are our first and most important ingredient. The Simple Root brand is about giving consumers a way to add more veggies to their diet with versatile, convenient, and great-tasting foods.”
Behringer, an award-winning R&D and venture leader with a 25-year track record in food and beverage innovation for large corporates and startups, leads a global team of professionals experienced in the development and marketing of major food brands at The Simple Root.
Lora Spizzirri, Chief Technology Officer of The Simple Root, said: “Our patented process allows us to create dips, cheeses, sauces, and desserts with a creamy, smooth base that’s often missing in other plant-based products. With this unique root-vegetable base, we’re able to make dairy- and nut-free versions of popular foods consumers enjoy without having to sacrifice taste and texture.”