WinField United and AgVend announced a new collaboration that allows agricultural retailers and growers the ability to access WinField United’s proprietary digital tools, services and marketing programs using AgVend’s digital enablement solution. The collaboration will deliver a transformative digital experience to locally owned ag retailers, helping them expand their leadership by providing the tools to be more dynamic and meet today’s demands.
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“We work with WinField United and AgVend so that our teams can provide the best possible digital experience to our customers,” said KC Graner, Vice President of Central Farm Service. “Now that we can seamlessly access WinField United’s programs through AgVend’s platform, we can continue to improve that experience by giving our internal teams and customers alike the tools they need to be successful. This partnership will certainly amplify the adoption rate of future tools, technology and programs available to our team and customers.”
The design of this relationship integrates WinField United’s programs by connecting WinField United’s ATLAS portal to a retailer’s AgVend-built digital enablement platform. It enables WinField United’s retail-owners to maximize the value of their technology stack, provide a unified, digital experience to their teams and customers, and deliver timely insights and recommendations that strengthen their customer relationships.
“We are excited to expand our relationship with AgVend. This collaboration, in combination with our owners’ trusted relationship with growers, will help retail sellers further differentiate themselves at the farmgate,” said Brett Bruggeman, President of WinField United. “By providing unmatched, digital access to leading insights, risk management solutions and sales-enablement tools, we are converting data into actionable results with greater speed to equip our retail-owners and farmers for the future.”
This collaboration builds upon AgVend’s integration ecosystem-based approach and expands WinField United’s alliance mindset in working with leading digital partners like Microsoft, EarthDaily Agro, ITK, EFC Merchant Ag, Agvance and AgVantage to provide retailers and farmers with solutions to enhance their operations.