John Deere, a global leader in agricultural and construction equipment, has announced a strategic partnership with Drive TLV, a cutting-edge innovation hub based in Tel Aviv, Israel. This collaboration aims to expedite advancements in critical technologies including autonomy, advanced sensing, cybersecurity, connectivity, electrification, and manufacturing.
Through this partnership, John Deere will leverage Drive TLV’s extensive network of startups and innovators, collaborating with companies across various industries to address the evolving challenges in these key areas. Drive TLV will facilitate the identification of startups with the right technologies to meet customer needs and deliver practical, market-ready solutions.
This announcement follows John Deere’s participation in CES 2025, where the company introduced four new fully autonomous machines designed to support industries such as agriculture, construction, and commercial landscaping, while addressing the ongoing shortage of skilled labor.
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Wes Robinson, Vice President of Corporate Development and Strategy at John Deere, commented, “This is a great opportunity for John Deere to collaborate with other global industries and innovative startups on solutions for our customers.”
He further noted, “Drive TLV has developed relationships with a broad ecosystem of technologists and entrepreneurs. Working with them gives us better access to startup innovation and technology that can help drive forward game-changing advancements.”
Itay Erel, CEO of Drive TLV, expressed enthusiasm about the new partnership: “We are excited to welcome John Deere as a new partner at Drive TLV. Their consistent commitment and proactive approach to innovation, as the world’s largest manufacturer of equipment for agriculture, roadbuilding, and forestry, aligns perfectly with our mission to foster advancements in the smart and sustainable mobility space.”
Erel added, “Together, we look forward to exploring new horizons and commercializing impactful solutions that enhance efficiency and sustainability across Deere’s current and future product portfolio.”
This collaboration represents a significant step towards accelerating the integration of innovative technologies into John Deere‘s diverse product offerings, ensuring continued progress in efficiency and sustainability across the global markets it serves.