FMC Corporation and Bayer have announced a strategic collaboration to bring FMC’s Isoflex™ active herbicide technology to European markets. The agreement, which builds on a successful partnership in Australia, aims to provide European cereal growers with a new tool for weed control, offering effective solutions against resistant grass and broadleaf weeds.
“Isoflex™ active has proven its value to Australian cereal growers by providing reliable and consistent control of problematic weeds, including those resistant to existing herbicide modes of action,” said Diane Allemang, FMC’s Executive Vice President and Chief Marketing Officer. “Through our collaboration with Bayer, we will deliver this innovative solution to European farmers, helping them protect yields and improve productivity.”
Under the agreement, Bayer will have exclusive rights to develop and distribute Isoflex™ active in Europe. The herbicide technology, which belongs to a unique class of chemistry, works through a new mode of action to target weeds that have developed resistance to other herbicides, providing a much-needed alternative for sustainable weed management.
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“We are excited to expand our collaboration with FMC to bring Isoflex™ active to European cereal farmers,” said Jens Hartmann, Regional Head of Europe, Middle East, and Africa at Bayer’s Crop Science division. “With increasing challenges posed by herbicide resistance, growers need new, effective solutions. This partnership will help provide them with a breakthrough technology that enhances weed control while supporting sustainable agricultural practices.”
The introduction of Isoflex™ active in Europe marks a significant step in advancing innovative weed control methods, reinforcing both FMC and Bayer’s commitment to helping farmers address evolving agricultural challenges.