Equitable Food Initiative, the workforce development and certification organization that partners with growers, farmworkers, retailers, and consumer groups, wrapped up its second successful year of promoting Farmworker Awareness Week after generating more than 1.5 million social impressions and catching the attention of politicians, government agencies and businesses.
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“There are more than 2.5 million farmworkers that grow, care for, harvest, pack and ship food to ensure a healthy supply chain and nutrition for this nation,” remarked LeAnne Ruzzamenti, director of marketing communications for EFI. “Farmworker Awareness Week is one small opportunity to shine a light on these skilled, always-essential workers and their many contributions.”
EFI provided a free communications toolkit to support organizations around the country in highlighting #AlwaysEssential workers and all they do for the nation’s food supply chain. Social posts spread across Facebook, Instagram, TikTok, Twitter and LinkedIn, garnering approximately 1.5 million impressions and thousands of engagements. Use of the EFI toolkit and graphics, along with coordinated hashtags #FarmworkerAwarenessWeek and #AlwaysEssential produced popular posts around the agriculture industry from dairies like Foremost Farms USA and produce companies like Andrew & Williamson Fresh Produce/GoodFarms, Stemilt Growers and NatureSweet Tomatoes.
Contributions to Farmworker Awareness Week included many unique posts from politicians, government agencies, nonprofits and higher education institutions. Proclamations from the governors of Indiana, Vermont and New York highlighted the role and contributions of farmworkers in their states. Organizations like Farmworker Justice, National Farm to School Network, Oregon Department of Agriculture, University of New Mexico, Center for Science in the Public Interest, Pesticide Action Network North America and other groups also found creative ways to engage their followers.
To raise awareness and collect clothing, food and school supplies for farmworker communities, Student Action with Farmworkers mobilized partners around the country, including at the University of Idaho, Washington State University, New York University, Valdosta State University and Johns Hopkins’ Bloomberg School of Public Health.