Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, announced the availability of Acxiom Partner Marketplace, the most comprehensive offering of leading industry-specific data under one roof. The solution is designed to address the needs of marketers across multiple industries including Financial Services, Insurance, Automotive, Retail, Travel, Telecommunications, Health and CPG.
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Acxiom Partner Marketplace affords marketers greater access to people-based data at a time when the ecosystem faces imminent disruption due to ID deprecation. Marketers will benefit from combining Acxiom’s consumer demographics with market-leading data in each vertical to power smarter segmentation and campaigns. Acxiom Partner Marketplace empowers marketers to continue audience buying in the face of ID deprecation by linking essential data sets to Acxiom’s people-based identity spine. This new offering is part of Acxiom’s ongoing data innovation strategy, focused on delivering rich, ethically sourced audience data that gives marketers a competitive advantage in understanding audiences, and helping them navigate the ever-changing marketing landscape.
Acxiom Partner Marketplace includes specialized data offerings from market-leading industry partners including Commerce Signals, Equifax, NCSolutions (NCS), Polk Automotive Solutions by IHS Markit, and Veeva Crossix. Marketers can now understand customers’ and prospects’ behavior outside of the brand’s interactions including purchasing power, category spend, loyalty, share of wallet and competitive dynamics. These insights are essential for brands looking to drive performance across acquisition campaigns and more meaningful customer experiences.
“Brands increasingly seek to invest in data solutions that go beyond the data available in media marketplaces,” said Eugene Becker, EVP and General Manager of Acxiom’s Data and Identity products. “Acxiom Partner Marketplace brings together leading vertical data sets on a people-based identity spine to enable a brand’s unified data strategy across their enterprise – including media and CRM – to deliver a more robust view of their audiences.”
Beyond Acxiom Partner Marketplace, Acxiom has pioneered a broad range of first-party data and identity solutions designed to help marketers weather changes in the ecosystem, with Acxiom Real Identity providing the foundation for brands to accurately identify and ethically connect with people anytime, anywhere to create relevant experiences. To gain digital resilience, marketers must not only focus on their first-party data but also utilize ethical and powerful data like those available in Acxiom Partner Marketplace to continue to engage prospects and customers and grow their business.