JD Power has launched the JD Power® Platform for its original equipment manufacturer (OEM) customers, bringing its portfolio of products, market data, and automotive intelligence into a unified digital experience. Pulse sits at the heart of the platform. It’s an intelligence tool that pulls several proprietary data sources together into one brand health ranking, plus a read on where a brand stands against competitors based on business impact. Six drivers shape that evaluation: Brand Strength, New Sales Operations, F&I Performance, Used Sales Operations, Fixed Operations, and Product Strategy. Pulse draws on the PIN Transaction Data, SSI, IQS, APEAL, VDS and CSI. With those insights combined, automotive leaders can spot performance trends, size up the competition, and decide which business improvements to tackle first.
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“Delivering competitive automotive intelligence instantly based on all of our robust proprietary data assets is what sets the JD Power® Platform apart,” said Meg Wilson, chief product and technology officer at JD Power. “With a clear view of customers’ performance against competitive benchmarks, Pulse synthesizes proprietary data sources into one performance rank, enabling automotive leaders to understand exactly where they stand and what’s driving their success.” “Automotive decision makers expect one, easy-to-access, unified place to see their entire business picture,” said Thomas King, president of OEM Solutions at JD Power. “Our clients’ success depends on every team, from sales to service to product, acting on the same information. As part of the JD Power® Platform, Pulse gives each of those teams the same view of what’s working and where to focus, helping them make faster, more confident decisions.”
