5W, an AI-based communication firm, has established a Defense Practice with the aim of helping US defense contractors, defense technology startups, aerospace companies, allied defense exporters, and defense investors enhance their presence on AI-enabled research platforms. The launch was made following the recent publication of the 5W Defense & Aerospace AI Visibility Index 2026. According to the index report, defense technology firms, including Anduril and Palantir, have managed to secure a combined 35% AI Citation Share on prominent AI platforms. This is way more than the 21.1% AI Citation Share that the five top US defense contractors-Lockheed Martin, Northrop Grumman, RTX, Boeing Defense, and General Dynamics-have managed to get despite having significantly higher revenues.
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“In a category where revenue has historically been the measure of weight, the AI systems we tested are surfacing a different pattern,” said Ronn Torossian, founder and chairman of 5W. “Procurement officers research vendors in ChatGPT. Hill staff research programs in Claude. Allied attachés research capabilities in Perplexity. Capital research happens in Gemini and Google AI Overviews. Citation Share is where the category is being decided now. The 5W Defense Practice is built to measure it and move it.” The new practice combines public relations, digital marketing, Generative Engine Optimization (GEO), AI visibility research, founder communications, and media engagement strategies to help defense organizations improve discoverability and influence across emerging AI-driven information ecosystems.
