DAS Technology, the AI-native Customer Data and Experience Platform provider built for automotive retailers, announced an integration with Tekion, innovator of the first end-to-end, AI-native cloud platform serving the entire automotive retail ecosystem. This collaboration aims to expand the connected partner ecosystem within Tekion’s Automotive Partner Cloud (APC), enhancing operational efficiency through enhanced data exchange.
Through this partnership with Tekion, dealers can now connect the DAS CX Platform with Tekion’s Automotive Retail Cloud (ARC). This connection helps dealers improve information flow between systems and reduces manual data entry, empowering teams to make faster, more informed decisions. This integration enables real-time data exchange from ARC DMS and CRM to the DAS Technology CX platform, activating current customer and vehicle data to enhance engagement. By connecting operational systems with marketing execution, it supports more aligned, data-driven interactions across sales and service.
“Every dealer runs on data, and retailers gain a competitive edge when they can access and activate it in real time,” said Alexi Venneri, Co-founder & CEO of DAS Technology. “Our integration with Tekion ARC accelerates the flow of information across our AI-native CDXP, giving dealers one-to-one consumer messaging paired with patented technology that drives improved interactions.”
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DAS Technology provides an AI-native Customer Data & Experience Platform built for automotive retailers that unifies data, activates intelligent engagement, and increases consumer engagement to drive loyalty and higher lifetime value. The platform streamlines dealership operations, strengthens customer communication, and enables more connected, data-driven engagement that boosts sales.
Tekion’s ARC is the first and fastest AI-native platform including all functionalities of a DMS, CRM and accompanying tech stack to run a seamless retail business. Through the ARC platform, Tekion APC brings together a growing network of approved partners focused on driving innovation, efficiency, and choice for dealers. The DAS Technology and Tekion integration within ARC DMS and CRM supports operational efficiency, simplifies processes, and enhances visibility for dealership staff and consumers alike.
Editor’s Note: End-to-end refers to Tekion’s integrated data management platform covering all automotive business functions.
SOURCE: DAS Technology
