RethinkFirst, the leading technology and solutions provider in behavioral health and neurodiversity, announced the appointment of Dinesh Senanayake as Chief Executive Officer.
With more than two decades of experience scaling healthcare and global technology organizations, and a sharp focus on operational excellence, Dinesh will continue to build on RethinkFirst’s strong foundation as it expands partnerships, invests in talent and delivers new, impactful solutions to support the communities it serves.
“What drew me to RethinkFirst is that this work is deeply personal,” said Dinesh. “Behavioral health, neurodiversity, and disability support aren’t abstract. RethinkFirst touches real people and families, often at vulnerable moments, and impacts all aspects of their lives – from home to school to work. Our company has a rare opportunity to make support more accessible, more integrated and more measurable across all stages. That combination of mission and breadth of care is incredibly compelling.”
A proven value creation leader, Dinesh’s history of excellence in the healthcare sector includes leadership roles at Optima Healthcare Solutions and Net Health. He has guided founder-led and growth-stage companies through pivotal transitions, driving sustainable revenue growth, operational excellence, and measurable outcomes for customers.
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“Dinesh is the right leader at the right time in the growth and innovation journey of RethinkFirst,” said Salil Donde, Board Chairman, RethinkFirst. “We are at an extraordinary inflection point, with the ability to move faster than ever through advances in AI and the strength of our talented team. RethinkFirst has been a leader in software innovation for customers and under Dinesh’s leadership we fully expect to accelerate that momentum.”
Prior to joining RethinkFirst, Dinesh served as Chief Operating Officer and Chief Financial Officer at Paessler and Ventiv Technology. In those roles, he headed up global expansion efforts, strengthened customer retention, and guided successful SaaS and AI-driven transformations. Earlier in his career, he held executive positions at BIAS Corporation and IBM, where he led acquisitions, expanded market presence, and managed complex international operations.
Throughout his career, Dinesh developed a leadership approach grounded in disciplined execution and close partnership with customers, a philosophy he plans to carry forward at RethinkFirst.
SOURCE: PRNewswire
