Blueroot Health, a consumer health company focused on advancing long-term health and well-being for people and the planet, announced the appointment of Jay Schwartz as chief executive officer. Schwartz succeeds Jane Pemberton, who founded Blueroot Health and built it into a multi-brand, practitioner-trusted platform, leading its integration, portfolio expansion, and operational scale across brands including Vital Nutrients, Bariatric Fusion, Fairhaven Health, and Unjury. Schwartz assumes the role as Blueroot Health enters its next phase of growth, with a focus on expanding access to science-backed nutritional solutions while preserving the clinical credibility and practitioner relationships that define the company’s portfolio.
“Blueroot Health has built a differentiated platform of brands that practitioners trust and patients rely on,” said Schwartz. “The opportunity ahead is to thoughtfully scale that impact, bringing clinically relevant products into more households while staying grounded in evidence, quality, and practitioner insight.”
Schwartz brings decades of leadership experience across global health, wellness, and nutrition organizations, with deep expertise in supplements and active nutrition. His background includes senior general management and sales roles at Iovate Health Sciences International and marketing leadership positions within Pfizer Consumer Healthcare’s international business unit. Throughout his career, Schwartz has championed practitioner-led innovation and supported landmark clinical research efforts, including the COSMOS and Physicians’ Health Study II trials.
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“Jay is a proven leader with a strong record of building and scaling science-driven, purpose-led brands,” said Roy Chin, partner at North Castle Partners. “He understands how to balance growth with credibility, and how to translate clinical relevance into consumer impact. We are excited to support Blueroot Health in this next chapter.”
“From day one, our focus has been on building brands that improve people’s health, and whilst I’m proud of the impact we’ve made, I’m excited to see where Jay and the team take Blueroot Health next,” said Pemberton.
North Castle Partners has been Blueroot Health’s investment partner since 2020, supporting the company’s long-term strategy and mission-driven growth.
SOURCE: GlobeNewswire