Data Axle partnered with Tealium to help automotive OEMs and dealerships. This partnership aims to unify their scattered customer and vehicle data systems. This collaboration seeks to improve customer engagement. It focuses on delivering more accurate and relevant interactions. Merging Data Axle’s verified consumer and automotive datasets with Tealium’s real-time platform helps dealers. They can link different records, cut down on duplicates, and use richer insights. This boosts their marketing, sales, and service strategies. Recent survey results from Data Axle show a clear need for change. About 46% of consumers noted receiving duplicate or conflicting messages from dealerships. Meanwhile, 68% found the current outreach inconsistent or irrelevant.
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Many respondents said they would share identifiers like email, phone, and vehicle history. They are willing to do this when they see clear value in it. “Dealerships are sitting on a wealth of data that rarely works in concert,” said Chris McTague, managing director of automotive at Data Axle. “Cars have become interchangeable, but data isn’t. What separates one dealer from the next is how intelligently they use their information. This partnership with Tealium creates a foundation where verified, actionable data informs every customer interaction, cutting waste, strengthening trust, and improving performance across the board.”