iTradeNetwork, North America’s food and beverage trading network, announced the launch of Cerena, a unified platform that integrates its portfolio into a single intelligent supply chain experience. Designed to connect manufacturers, retail grocers, grower-shippers, distributors, and operators, Cerena combines Procurement, Traceability, Logistics, Inspection, Spend & Profit Management, eCommerce, and AI-driven environment, enabling smarter workflows, deeper trading partner collaboration and supply chain operations.”Cerena represents a new era of connected commerce for the food and beverage industry,” said Amer Akhtar, President and Chief Executive Officer at iTradeNetwork.
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“By focusing on the unique needs of each segment and their interdependent relationships, we’ve reimagined the experience across our portfolio. The result is a path to greater efficiency, reduced friction, and increased profit margins through innovation and intelligence, delivering operational excellence from procurement to profit.” Building on over 25 years of leadership in food supply chain connectivity, Cerena leverages iTradeNetwork’s hub-and-spoke architecture and extensive trading network to deliver deeper integration, faster time to value, and a unified experience for procurement, compliance, logistics, and spend management. “Cerena brings clarity to the complexity of the food and beverage industry,” added Srikant Sharma, Chief Revenue Officer at iTradeNetwork, emphasizing its ability to simplify interactions, enhance adaptability, and empower companies.