GoTo Foods, the platform company behind seven well-known foodservice brands, is taking a bold step toward modernizing its portfolio with the launch of drone delivery in partnership with DoorDash and powered by Wing. The innovative service is now available in Frisco, Fort Worth, and Plano, Texas, delivering fan-favorite menu items from participating brands including Auntie Anne’s®, Jamba®, McAlister’s Deli®, and Schlotzsky’s®.
This expansion marks a significant milestone in GoTo Foods’ strategy to increase brand accessibility through tech-forward, scalable innovation. By integrating drone delivery into its operations, the company is creating new opportunities for growth while meeting evolving consumer demands for speed, convenience, and flexibility.
Expanding Reach Through Innovation
GoTo Foods is among the first national foodservice companies to deploy drone delivery across multiple brands. This initiative builds upon its longstanding collaboration with DoorDash and opens the door for tens of thousands of households in Wing’s service areas to enjoy mall-based favorites without leaving home. The service represents a key investment in the company’s digital-first, off-premise growth strategy, designed to keep its brands relevant in a rapidly shifting marketplace.
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Meeting Gen Z Expectations with Next-Gen Delivery
With Gen Z’s global spending power estimated at $360 billion, and their preference for fast, personalized, and tech-driven experiences, GoTo Foods is adapting to meet customers where they are. The drone delivery program complements the company’s broader brand evolution strategy, which includes innovative store formats, immersive experiences, and technology-led service models.
“Drone delivery is one way that GoTo Foods is unlocking innovation with purpose, to expand accessibility and drive frequency,” said Kieran Donahue, Chief Commercial Officer at GoTo Foods. “Today’s consumer expects brands to meet them where they are, on their terms and that’s exactly why we’re modernizing through convenience and personalized experiences. GoTo Foods is focused on innovating in ways that are intuitive and seamless – all while staying rooted in the trusted experiences that our brands have created for decades.”
“We’re thrilled to expand our partnership with GoTo Foods and help bring their iconic mall favorites directly to their customers’ doors,” said Harrison Shih, Head of the DoorDash Drone Program. “Drone delivery lets us recreate the magic of the in-store experience at home with the unmatched speed and convenience of autonomous technology. As we continue scaling our drone operations, we remain focused on building a world-class logistics platform that enables partners like Wing to integrate seamlessly into our ecosystem, provides a smooth, reliable delivery experience for merchants and offers consumers fast and affordable access to brands they love.”
“By making it easy for brands like GoTo Foods to expand customer access to fast, fresh food deliveries from the skies, Wing continues to lead in residential drone delivery,” said Kent Ferguson, Head of Partnerships at Wing. “Through our partnership with DoorDash, orders arrive to customers’ homes in as little as 20 minutes, advancing what’s possible today for speed and quality in the delivery experience.”