ReturnPro, the industry leader in returns management and reverse logistics, announced the official relaunch of Direct Liquidation, the ultimate destination for high-quality returns, overstock, and end-of-life inventory from top retailers and brands.
Rebuilt from the ground up, the all-new Direct Liquidation platform delivers a faster, smarter and more transparent wholesale experience, purpose-built for the demands of today’s volume buyers and professional resellers. With enhanced search, real-time data, and powerful tools to streamline sourcing, Direct Liquidation is redefining how the secondary market does business.
AI powers the new platform’s offer-based buying model, combining automation with human oversight to ensure fair pricing. The technology analyzes each pallet’s manifest alongside Manufacturer’s Suggested Retail Price (MSRP) data to generate smart counter-offers in real time. Sellers can also see how often offers are accepted, countered, or abandoned – giving them valuable insight into buyer behavior and helping quantify the likelihood of closing a sale.
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“All great products call for even better innovation, and our team was committed to making the best possible version of Direct Liquidation,” said David Malka, Chief Sales Officer of ReturnPro, the parent company of Direct Liquidation. “This relaunch creates a faster, more transparent experience for buyers, and our AI tools help sellers recover more profit with less hassle. We believe this is the future of wholesale.”
Beyond the technology updates, this relaunch reflects ReturnPro’s broader commitment to innovation, consumer-first design, and reshaping the returns ecosystem. While many liquidation sites are slow and lack the features offered in a typical eCommerce experience, Direct Liquidation delivers a fast, transparent, and profitable experience. With real-time offers, AI-powered counteroffers, and bulk checkout tools, it simplifies sourcing pallets and truckloads. Smarter logistics and clear accountability make it the most efficient way to buy liquidation inventory. Direct Liquidation’s focus is not just moving pallets to make a quick profit; it is to best serve sellers and buyers through its new features to make it so everyone can win.
SOURCE: Businesswire