Experian announced the integration of Mastercard’s identity verification and fraud prevention technology into the Experian Ascend Platform™, enhancing the platform’s ability to deliver seamless, secure, and scalable identity verification for more than 1,800 global enterprise clients. This expanded capability will benefit key industries including financial services, automotive, healthcare, and digital marketing by helping organizations proactively prevent fraud and cybercrime.
Identity verification is a cornerstone of Experian’s Identity and Fraud solution. As cyber threats continue to evolve, organizations are increasingly prioritizing tools that safeguard both their business and their customers. While 96% of decision-makers recognize identity verification as a critical fraud prevention measure, 27% of businesses report that existing strategies negatively impact legitimate customer experiences.
The integration of Mastercard‘s Identity Insights technology with Experian’s Ascend Platform brings together advanced capabilities to verify and link key identity elements—such as name, email, and phone number—while enriching Experian’s own robust data assets. This enables organizations to strengthen defenses against synthetic identity fraud and application fraud without compromising the customer journey.
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Launched across key regions including North America, the United Kingdom, and Ireland, the joint solution offers a layered approach to fraud prevention. It combines Mastercard’s Identity Insights with the decisioning power of the Ascend Platform, which includes Experian’s data intelligence, policy automation, monitoring, and reporting tools—all designed to enhance identity assessment in real time.
“When acquiring new customers, our corporate clients expect a seamless process that handles identity verification, fraud prevention and credit risk assessment in one go, simplifying processes and accelerating the customer experience,” said Greg Wright, executive vice president of identity and fraud prevention at Experian Software Solutions. “Our success is defined by helping our clients make fast and effective decisions that drive business growth. By providing our clients with advanced analytics solutions that integrate credit, identity and fraud data into the Ascend Platform, we help businesses achieve their strategic goals while driving financial inclusion.”
“For many years, Mastercard and Experian have worked together to help consumers take control of their finances,” said Dennis Gamiello, executive vice president of identity solutions at Mastercard. “By integrating Mastercard’s Identity Insights with Experian’s platform insights, together we are streamlining the entire customer journey from digital account opening to secure transactions, while reducing the risk of fraud.”