SHOPLINE, a fast-growing global e-commerce Software-as-a-Service (SaaS) platform trusted by more than 600,000 merchants worldwide, announced a strategic partnership with Pegasus, a leading investment and growth acceleration firm based in Southern California. This collaboration merges SHOPLINE’s robust e-commerce capabilities with Pegasus’s proven track record in scaling high-potential direct-to-consumer (DTC) brands.
At the core of this partnership is the launch of Ignite DTC—a dedicated initiative aimed at equipping emerging consumer brands with the tools, funding, and strategies needed to break through today’s highly competitive retail landscape.
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Accelerating Success for Next-Gen DTC Brands
As DTC companies navigate evolving consumer expectations, social commerce trends, and rising acquisition costs, Ignite DTC provides a comprehensive growth framework built to overcome these hurdles. Key program benefits include:
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Revenue-based grants starting at $3,000, courtesy of SHOPLINE
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Eligibility for $100,000 in investment from Pegasus for top-performing companies
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Access to SHOPLINE’s enterprise-grade e-commerce tools, including integrated point-of-sale (POS), livestream selling, social commerce integrations, and AI-driven personalization
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DTC-focused growth methodologies designed to optimize unit economics, increase retention, and reduce customer acquisition costs
“SHOPLINE’s mission has always been to empower entrepreneurs with the most robust and flexible commerce technology available,” said Christopher Yang, Co-President of SHOPLINE. “Through this partnership with Pegasus, we’re pairing that technology with world-class strategic support to ensure DTC brands don’t just launch — they thrive.”
A New Era of DTC Brand Building
By aligning SHOPLINE’s all-in-one e-commerce infrastructure with Pegasus’s investment acumen and brand-scaling expertise, Ignite DTC aims to redefine how emerging consumer brands grow and scale in a crowded market. The initiative is positioned to provide not only capital, but also operational and strategic support tailored to the unique challenges of the DTC space.