PepsiCo, has officially completed its acquisition of poppi, a rapidly growing prebiotic soda brand, for a total consideration of $1.95 billion. The deal includes approximately $300 million in anticipated cash tax benefits, resulting in a net purchase price of $1.65 billion. The transaction also features a performance-based earnout tied to specific growth milestones.
This acquisition underscores PepsiCo’s strategic focus on reshaping its beverage portfolio to meet evolving consumer demands for functional and better-for-you products. poppi now joins a growing list of recent acquisitions-such as Siete and Sabra-that align with PepsiCo’s vision of supporting modern health and wellness lifestyles.
“poppi represents a compelling strategic fit within our short- and long-term vision for the future of beverages,” said Ram Krishnan, CEO of PepsiCo Beverages U.S. “Its rapid growth, strong consumer engagement, and differentiated functional positioning make it a dynamic addition to our portfolio. We are excited to scale poppi’s momentum and unlock new growth through our capabilities – we’re just getting started.”
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poppi: A Cultural Force in Functional Soda
Founded with a mission to reinvent traditional soda, poppi offers a line of prebiotic beverages made with apple cider vinegar, fruit juice, and no more than five grams of sugar per serving. The brand delivers a refreshing, low-calorie alternative that appeals to health-conscious consumers, particularly Gen Z and millennials.
What sets poppi apart is its vibrant brand identity and community-driven growth strategy. From bold, colorful packaging to a strong digital presence, viral TikTok content, and influential brand ambassadors, poppi has built an engaged and loyal fanbase.
“PepsiCo‘s belief in the poppi brand is a tremendous validation of the work we’ve done to advance our mission,” said Chris Hall, CEO of poppi. “Their partnership and resources will be instrumental as we scale to our next phase of growth. We’re incredibly grateful to our passionate community and look forward to welcoming even more consumers into the poppi portfolio.”