YOOBIC, the leading store operations platform for frontline retail teams, announced its acquisition of SimpliField, a leading mobile platform for retail performance and operations. The move strengthens YOOBIC’s global leadership by uniting two innovators at the forefront of retail transformation.
YOOBIC was founded 11 years ago by three French brothers, alumni of École Centrale Paris, who have been building technology together for over 25 years. Their unique bond, entrepreneurial spirit, and deep industry expertise laid the foundation for YOOBIC’s mission to revolutionize the way frontline teams work.
SimpliField’s impressive roster of global brands joins YOOBIC’s rapidly growing customer base of more than 350 global retailers. Together, the companies will deliver a next-generation frontline experience, purpose-built for the complex demands of modern retail.
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This strategic consolidation comes at a time when retailers are under intense pressure to modernize store operations and enhance the associate experience. According to Deloitte’s 2025 Retail Outlook, 69% of retail CIOs plan to increase investment in frontline store technology to support unified retail commerce, reduce attrition, and boost workforce resilience.
“With costs rising and customer expectations at an all-time high, retailers can’t afford to gamble on underpowered frontline teams,” said Fabrice Haiat, CEO of YOOBIC. “This is a make-or-break moment where efficiency, growth, and profitability are directly tied to the frontline’s success. Productivity isn’t just an advantage; it’s the bottom line. With SimpliField, we’re not just acquiring powerful technology, we’re gaining deep operational expertise and trusted relationships with some of the most iconic global brands. Together, we’re delivering the digital workplace that helps retailers move faster, execute sharper, and maximize every moment.”
YOOBIC’s mobile-first platform tackles the very challenges retail leaders are racing to solve — empowering frontline employees with seamless task execution, communication, and training tools to drive engagement, productivity, and retention.
“Joining YOOBIC allows us to scale our mission faster and create even more impact for frontline teams,” said Georgeta Dumont, General Manager of SimpliField. “We share a common vision of a world where every store associate has the tools and insights to do their best work every day. Together, we can now deliver on that promise at a truly global scale.”
SOURCE: YOOBIC