Crisp, the leading collaborative commerce platform for retail data, has announced the acquisition of two separate entities Atheon Analytics and ClearBox Analytics. Both companies are based in the United Kingdom and connect supply chain data across major retail chains and their consumer packaged goods (CPG) suppliers. Similar to Crisp, SKUtrak helps CPGs and other retailer vendors improve their business with actionable demand intelligence. ClearBox, founded by experts in retail and analytics, enhances visibility into grocery retail, food service and supply chain performance for some of the largest CPG brands in the world.
Founded with a mission to “humanize data” from grocery retailers to reduce waste and improve product availability, Atheon Analytics’ “SKUtrak” platform provides SKU-level data to CPG brands selling through Tesco, Sainsbury’s, Asda, Morrisons, Waitrose, and other major UK retail chains. With the acquisition of Atheon, Crisp bolsters its capabilities to cover UK-based retail channels and increases global visibility for multinational manufacturers.
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ClearBox Analytics has deep expertise in combining ERP data, trade spend data and retailer data, driving unparalleled visibility to C-suite, finance, supply chain and sales functions. The acquisition of ClearBox extends Crisp’s capabilities into the commercial food service sector and gives Crisp customers expanded dashboard reporting capabilities designed for broader supply chain and C-suite reporting. ClearBox customers include leading global brands such as KraftHeinz and Nestlé.
“Acquiring Atheon and ClearBox advances Crisp’s goal of providing CPG brands with all the data and actionable insights they need to grow sales and build relationships with their retail partners,” said Are Traasdahl, founder and CEO of Crisp. “These mission-driven companies both share our commitment to reducing food waste and optimizing supply chains through better collaboration. When brands and retailers share the same clean, real-time data, it empowers them to identify out of stocks and overstocks and direct products to where they are needed to immediately reduce waste and create a positive double bottom line – good for the business and the environment.”
SOURCE: Businesswire