The Hershey Company has announced a definitive agreement to acquire LesserEvil, a fast-growing brand known for its organic snacks that blend bold flavors with clean, better-for-you ingredients. This acquisition marks another strategic step in Hershey’s efforts to diversify and expand its presence in the snacking space.
By bringing LesserEvil into its portfolio, Hershey strengthens its position beyond its iconic confectionery brands such as Hershey’s, Reese’s, and Jolly Rancher, and enhances its growing salty snack offerings, which include SkinnyPop, Dot’s Homestyle Pretzels, and Pirate’s Booty.
“Investing in LesserEvil brings a multi-category, better-for-you snacks platform to extend our offerings into new categories and forms, reaching new consumers in more eating occasions,” said Michele Buck, The Hershey Company President and Chief Executive Officer. “This high-growth brand not only complements our beloved confection and salty snack brands but also brings additional manufacturing capabilities and capacity to meet growing consumer and retailer needs.”
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LesserEvil has quickly gained traction among health-conscious consumers seeking flavorful, organic snack options. The brand has built a loyal following by offering unique products that prioritize quality and mindfulness. Its leadership team will remain in place to continue driving its agile business model, innovation pipeline, and in-house manufacturing operations.
“LesserEvil has always been built on a foundation of clear purpose, constant innovation, and a deep commitment to our people—fostering a vibrant culture rooted in mindfulness and better-for-you snacking using organic ingredients,” remarked Charles Coristine, Chief Executive Officer, LesserEvil. “Joining a company that shares our passion for responsible business, giving to a cause greater than oneself, and long-term vision makes this an incredible opportunity for our brand and our team. Hershey’s century-long legacy of excellence creates not just strategic alignment but a true cultural home where we can continue to grow and make an impact.”