Pragmatic Semiconductor, a pioneer in flexible semiconductor technology, announced the launch of its latest radio frequency identification (RFID) near-field communication (NFC) product line, Pragmatic NFC Connect. NFC Connect redefines the parameters of NFC connectivity, unlocking seamless, item-level intelligence for mass-market products – traditionally constrained by cost, supply chain and sustainability challenges.
Powered by Pragmatic’s unique FlexIC (flexible integrated circuit) technology, NFC Connect delivers industry-standard NFC endpoint capability in an ultra-thin, flexible form factor with a uniquely low carbon footprint. Inlay manufacturers, label convertors and service bureaus can now empower brands to effortlessly integrate NFC functionality into products or packaging – even on curved surfaces – delivering smarter, more connected experiences and deeper levels of consumer engagement at scale.
Also Read: E Ink Partners with Realtek to Introduce Second-Generation System-on-Panel Electronic Shelf Label
“Pragmatic’s FlexIC technology sustainably bridges our physical and digital worlds to enable low carbon, low-cost edge and item-level intelligence at scale, where it simply wasn’t possible previously,” said David Moore, Chief Executive Officer, Pragmatic Semiconductor.
“Our NFC Connect product line empowers sustainable customer innovation, enabling brands to unlock richer consumer experiences and drive deeper connections, from customer loyalty programs, product authentication and provenance, to facilitating improved reuse and recycling for a more circular economy. We see tremendous market demand in fast-moving consumer goods – such as food and beverage, apparel, pharmaceuticals and cosmetics – with applications rapidly extending to smart health and wellness devices, toys and games, and food freshness detection.”
SOURCE: PRNewswire