The Board of Management of Mercedes-Benz Group AG is creating a new position of Chief Executive Officer North America to further intensify its engagement with U.S. customers and the economy and to elevate the importance of the United States in its global business plans.
Jason Hoff, currently Head of Quality for Mercedes-Benz Cars & Vans will be appointed to the newly created role of CEO Mercedes-Benz North America, effective May 1st, 2025. Jason reports directly into the Mercedes-Benz Group AG Board of Management. The North America CEO will be responsible for the overall strategic direction of Mercedes-Benz in the United States.
“The United States has been our successful home for over a century. To unlock our full potential, we are now creating the position North America CEO. This new position will ensure continued growth and increased synergies in the U.S. by bundling our activities and subsidiaries under one roof. We are poised to continue investing in the strong US economy in the coming years and continue to delight Mercedes-Benz customers and fans alike.”
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Mercedes-Benz is bundling its research and development, sales and marketing activities in the U.S. under one roof to underline the importance of the U.S. customer and market, where Mercedes-Benz has been successfully constructing and selling SUVs, passenger cars and vans using the best American and German parts and technologies. Total car and van sales reached 324,500 vehicles in 2024, making it second largest market for Mercedes-Benz.
Jason began his Mercedes-Benz career in 1993 in Stuttgart and shortly thereafter joined the Mercedes-Benz U.S. International (MBUSI) team for the launch of the new M-Class and operations in Tuscaloosa, Alabama. In the U.S., Jason, a native of Oregon, oversaw production of SUVs in Alabama as the plant was continually expanded. He held various senior and executive leadership positions in Quality, Production and Logistics before returning to Germany in 2010 to lead the Interior Purchasing group. In 2013, Jason took on the role of CEO for MBUSI in Tuscaloosa and was responsible for increasing the output of the plant and various key model launches.
For the past five years, Jason has been the Global Head of Quality for Mercedes-Benz Cars and Vans and has played a key role in driving improvements in the area of product and customer satisfaction.
“As an American, I’ve had multiple opportunities to be in key roles in North America and Germany. I’ve been particularly proud to be part of our Alabama’s plant’s expansion into a global hub for manufacturing desirable Mercedes-Benz SUVs, which customers the world over are queueing up to buy. I know what our amazing U.S. team is capable of and am excited to take our performance to the next level.”
Source: BusinessWire