AcreVisionSM gives growers vital insights into farmland parcels, supporting farmer’s full cycle of Finding, Funding, and Farming their most important asset.
FBN developed AcreVisionSM to provide U.S. farmers with accurate, comprehensive information to evaluate potential parcels – instantaneously and at no cost. FBN research found an overwhelming 93% of farmers engage in land research before acquiring farmland and determining a field’s compatibility with their operation. AcreVisionSM offers a streamlined solution, consolidating essential information about farmland parcels and local market trends into a single, user-friendly report.
“Land is the most vital asset to farming operations,” said Dan English, GM, FBN Finance. “While the residential real estate industry has developed a range of tools to help value homes and land, that level of intelligence has been largely absent from the agricultural world. AcreVisionSM empowers producers by providing them with the critical data they need to make informed decisions about their land and potential land acquisitions.”
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Designed for farmers, AcreVisionSM offers free access to its unique features. Farmers can immediately access a wealth of information, including tillable acres, productivity index, cropping history, soil type maps, elevation, slope, terrain wetness, comparable sales, and cropping history across over 630 million acres and 15m parcels. AcreVisionSM leverages dozens of public data sets in proprietary analytical models, enabling growers to envision the full potential of land parcels. Importantly, individual grower data is never used in farmland evaluations.
“FBN can now serve farmers’ farmland needs end to end with unmatched digital capabilities,” said Dan English, GM, FBN Finance. “Starting with AcreVision to help farmers find and assess parcels, through instant approval financing options for land purchases, and then farming the land with the full platform of FBN analytics, inputs, and financial services.”
The AcreVisionSM launch comes on the heels of a range of momentum for FBN. The company recently launched its land “Instant Approval” financing option, providing faster, more convenient and accessible access to capital for qualified applicants. FBN also launched the industry-first AI-powered chatbot, Norm, which can provide agronomic guidance.
By providing farmers with comprehensive, data-driven insights through AcreVisionSM, this launch is the manifestation of FBN’s commitment to power the prosperity of family farmers around the world.
SOURCE: BusinessWire