Hisense Middle East, one of the largest consumer electronics and home appliances manufacturer, has signed an official MoU with Condor Electronics, a part of Condor Group, one of the Algeria’s major players in the consumer electronics manufacturing and distribution with an aim to establish a sustainable supply chain and increase re-exports for the Middle East and North Africa region.
Under the agreement, Condor Electronics will purchase machinery and moulds from Hisense for the purpose of production and assembling of Hisense’s full portfolio of products in the MENA region, including its line of televisions and home appliances. This will help the brand to be closer to the market, reduce the supply chain and logistics timelines and serve better to a larger geography through a regional manufacturing and assembly centre. All the raw materials and main components, which are required to produce the products, shall be purchased from Hisense, or suppliers agreed by both the parties.
On the other hand, Hisense will send required engineers to Condor Electronics’ factory for machinery installation as well train the Condor team on its usage and features in order to maintain the product standard. Through this, Hisense will leverage the strength and production capabilities of Condor Electronics and business network in the region to scale up its business and operations in the MENA region.
The agreement was signed by Mr Jason Ou, President of Hisense Middle East and Africa, and Mr Omar Benhamadi, Chief Executive Officer of Condor Electronics, in a ceremony held at the Hisense headquarters in Qingdao, China under the presence of senior management of Hisense and top management from Condor leadership.
“This agreement will provide a robust and highly efficient supply chain for our products throughout the MENA region and will significantly reduce the go-to-market of our products, heightening their availability for customers in the region,” said Mr Ou. “The manufacturing facilities will be committed to elevated levels of efficiency and sustainability, and demonstrate our unwavering commitment to the region, which has a high growth potential”.
“In Condor, we have a partner aligned with our values of innovation, quality production, and commitment to customer service. By combining our strengths, we can strategically move forward our plans to strengthen the Hisense brand presence throughout the region.”
“We are focussing on creating meaningful value propositions for our customers with high-quality products driven by advanced technology, sustainable innovation, regionally tailored features, assured availability, and quick delivery – and all at an affordable price,” said Mr Ou.
SOURCE: Actionprgroup