It is estimated that over 65.7 million Americans rely on the support of informal or family caregivers. Always Best Care, the owner of 117 senior care franchises across the U.S. and Canada, partnered with creative digital agency Digital Silk to deliver a website redesign that enables easier access to their senior care services.
Working with Digital Silk’s design specialists, Always Best Care has taken the next step to providing more convenient and reliable senior care services. Together, the teams produced a website redesign focusing on cleaner and intuitive navigation, strategic and SEO-friendly messaging, and modern user interface to provide easier access to relevant information.
Digital Silk’s award-winning website design team implemented simplified features and seamless user journeys, easing the stress for loved ones trying to find the right care services agency.
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These features include:
- an accessible and user-friendly desktop and mobile experience
- simplified navigation through franchisee websites to highlight local services
- eye-catching links to easily request a consultation and get support
- a modern design with updated typography, colors, graphics, and more
Jamie Maloney VP, Client Partner at Digital Silk, said: “With the mental and emotional impact of medical events or transitioning from a more independent lifestyle, it can be difficult to know where to begin. Always Best Care’s new digital presence helps simplify the process with redesigned features.”
Finding Always Best Care’s nearest agency has never been easier following the addition of a homepage search bar, where users can enter their state and ZIP code.
The homepage design also includes a benefits section, client testimonials, caregiver employment opportunities and a simple tab navigation for services like:
- In Home Care
- Assisted Living Referral Services
- Skilled Home Health Care
- Special Monitoring Services
Larry Miramontes, Marketing VP at Always Best Care, said that the brand’s improved digital experience makes it “easier than ever for seniors and caregivers to connect with the services they need, and for [Always Best Care’s] franchisees to broaden community outreach.”
SOURCE: PRWeb