When you’re a hybrid, you get the best of both worlds. Whether you’re talking about an inspiring, versatile person or an innovative, fuel-efficient car, hybrids encourage us to explore the world and reach our full potential. To celebrate hybrids in all their forms, this year, Toyota and SiriusXM are teaming up with electrical engineer, and the first Mexican-born woman to travel into outer space, Katya Echazarreta, to launch “We Are ALL Hybrids.”
“When I think of a hybrid, I think of the many people I’ve met across this country who embody a combination of traits to create a powerful uniqueness of their own” said Echazarreta. “Whether it’s the men and women I work with every day, or the young students who I hope to inspire, the hybrid spirit is inside each and every one of them, and that’s why I’m so excited to work with Toyota and SiriusXM to celebrate the hybrid spirit in all of us through We Are ALL Hybrids.”
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The digital marketing campaign features the latest Toyota Camry Hybrid and RAV4 Hybrid, both of which include a three-month subscription to the SiriusXM Platinum Plan. The SiriusXM Platinum Plan delivers SiriusXM’s full lineup of exclusive and curated content, plus access to SiriusXM outside the vehicle on the SXM App and on connected devices and speakers.
Beginning February 22, Echazarreta will bring the campaign to life by sharing her inspiring story through a series of digital and social ads that celebrate the hybrid in all of us. The campaign will also launch a fun, interactive social media filter that demonstrates that we are all hybrids in one form or another.
“At Toyota, we are passionate about giving people the freedom to explore the world around them to reach their full potential,” said Michael Tripp, Vice President of Vehicle Marketing and Communications, Toyota Motor North America. “And just like our line of hybrid vehicles, we believe that being a hybrid means challenging conventional thinking and creating new possibilities. Whether you are a firefighter and podcaster or a science teacher and ballet dancer, our hybrid vehicles are an expression of this versatile spirit.”
SOURCE: PR Newswire