New Wave Foods, an innovator in sustainable plant-based seafood, has partnered with Chef Brian Duffy, known to many for his appearances on Bar Rescue, The Show, Food Network, HGTV and more, to spread the word on New Wave Foods’ plant-based shrimp to foodservice operators.
As a partner of the brand, Duffy will create recipes and social media content, make appearances on behalf of New Wave Foods, including the National Restaurant Association Show in 2023, and join the brand’s upcoming #GiveAShrimp campaign and tour to raise awareness of consumers’ rising interest in sustainable plant-based seafood.
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“New Wave Shrimp is an exciting product that tastes just like ocean shrimp but widens the plate with its plant-based appeal,” said Chef Duffy. “Plus, the products partner well with rubs, sauces and marinades in hot shrimp dishes, which opens it up to so many possibilities that I’m eager to explore and share with restaurant operators around the country.”
Duffy’s recipes will demonstrate to operators how they can capitalize on rising consumer interest in ocean sustainability without sacrificing on delicious, craveable flavors.
“We’re excited to see what Chef Duffy will create in the kitchen. I’m also thrilled to have him join our larger campaign to raise awareness on the necessity for ocean sustainability,” said Michelle Wolf, CEO and co-founder of New Wave Foods. “The timing could not be better as consumer interest in sustainably sourced ocean products continues. We can show operators the delicious possibilities plant-based shrimp can offer to attract diners looking for on trend options to meet the growing interest in more mindful eating.”
Operators can keep an eye out for videos and images of Chef Duffy’s recipes on New Wave Foods’ social media profiles and their foodservice website.
Duffy will also be making appearances alongside Wolf at events across the country to showcase how they #GiveAShrimp about our oceans and sustainability.
New Wave Shrimp is made with sustainably sourced seaweed extract and plant proteins. The resulting product has the craveable taste, texture and bite of ocean shrimp. It’s an operator favorite because it not only tastes like ocean shrimp but is easier to handle and takes less time to prepare.