True Impact Media, an international out-of-home media buying platform driven by technology and data, has formed an official partnership with The Fresh Market, a specialty grocery retailer operating in 22 states, to manage all of their OOH media buying and implementation.
While the two companies have been working together for a few years, the official partnership was made formal after a nearly year-long extensive AOR vetting process; with The Fresh Market ultimately giving True Impact Media their Multi-Million Dollar annual out-of-home spend. The Fresh Market currently has 159 locations, all of which require careful coordination of OOH media across multiple markets with unique marketing campaigns per location. True Impact Media was the ideal partner for The Fresh Market because of their scalable, simple, targeted, and effective approach to the entire OOH process, from initial strategy through installation and post-campaign reports.
“We looked at all of the key players in the space and assessed the more traditional outdoor media agencies as well as other tech platforms for outdoor media. We quickly realized that we would see better impressions and cost efficiency results by using True Impact to find the best media locations and spreading our dollars across multiple operators,” said Kevin Miller, CMO of The Fresh Market. “They give us the market insights we need and the ability to find the billboards that make the most sense for us without any bias.”
In 2016, True Impact Media began working solely on a technology platform that is now considered to be one of the best adtech solutions for OOH media. The goal at that time was to create a place where advertisers can easily find, assess, and buy OOH inventory across multiple markets and media formats.
Since then, True Impact has taken its technology to the next level, adding features to its platform that include targeting, demographic information, and print production management. Now, their goals have shifted to make OOH more powerful and targeted in order to help the age-old medium become more agile and central to an Advertiser’s marketing budget.