Tuesday, November 5, 2024

Klaviyo Introduces Klaviyo One, a Unified Customer Platform For Large Companies That Need Scale and Speed

Klaviyo, a unified customer platform, announced the development and launch of its new enterprise solution, Klaviyo One, built to help large brands unify all their customer data and drive personalized experiences at scale. Klaviyo One was designed to support the speed, complexity, and scale of large brands — with high-touch support, extensive guidance from experts at Klaviyo and its deep partner ecosystem, and enterprise-grade features for user authentication and permissions. Leading brands now don’t need to spend countless hours or millions of dollars trying to get their entire tech stack to work together — Klaviyo One brings together all their customer data, makes it accessible in real time, and uses it to power highly relevant experiences that drive real results.

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“Consumer habits have changed – and they demand more from the brands they choose to engage with. This means it’s critical that brands develop meaningful and trust-based relationships with their customers”

“Today, if you’re a high-scale or high-growth consumer business, you buy and cobble together your customer technology stack with software from multiple vendors that barely integrate at all and certainly not in real time,” said Andrew Bialecki, CEO and co-founder of Klaviyo. “That creates major problems– customer data and customer experiences don’t talk to each other, and you end up with poor consumer experiences and frustrated internal teams. Klaviyo is the one place to get all the software, infrastructure and expertise you need to build your customer stack and scale how you delight consumers and drive revenue.”

“Consumer habits have changed – and they demand more from the brands they choose to engage with. This means it’s critical that brands develop meaningful and trust-based relationships with their customers,” said Ed Hallen, Chief Product Officer and co-founder of Klaviyo. “As brands on the Klaviyo platform scaled, and as other big brands came to us for solutions, we recognized something was missing in the enterprise space: one unified platform for all their customer data and communications that would enable to them to quickly use data to make decisions. With the introduction of Klaviyo One, we’re excited to double down on our commitment to support these large customers and provide them with a better way to deliver hyper-relevant customer experiences at scale.”

Klaviyo is already loved by major brands including ColourPop, Spanx, Steve Madden, TaylorMade, Citizen Watch, O’Neill, True Classic Tees and Dagne Dover.

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