DHgate, the leading cross-border e-commerce marketplace in China, has announced the repositioning of MyyShop as a one-stop social commerce SaaS platform. In response to the boom in Generation Z consumer trends and changing use cases for decentralized online shopping, MyyShop enables global merchants by significantly lowering the barrier of cross-border e-commerce business operations through a comprehensive suite of digital solutions. To signify its transformation, MyyShop has unveiled a new logo, the global brand slogan “Social Power Boosts Business”, and a brand new website. The new MyyShop logo conveys its “youthful, distinctive, credible, and appealing” image and represents its pathfinder and pioneer spirit as a leader in the rising era of social commerce.
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“E-commerce has gone through PC, mobile and social stages, and the emergence of Generation Z boosts new business models catering to niche markets and unique demands. We see strong growth in this new model, including the growth of the creator economy and social e-commerce around the world. DHgate’s strategy is to focus on the continuous growth of the global social commerce sector, the Group’s dual-driving engine of DHgate.com and MyyShop offers both a centralized and decentralized model as well as comprehensive products and services; this is also our unique advantage in the industry,” said Diane Wang, Founder, Chairperson, and CEO of DHgate Group.
“To date, everyone is both a consumer and a seller, and everyone can ‘connect’ directly to the producer. Whether they are a merchant, social influencer, content creator, micro trader, or individual business owner, MyyShop aims to help people turn social power into good business at every step in their cross-border e-commerce business journey.”
According to Influencer Marketing Hub, social e-commerce creators are worth at least $104.2 billion, with more than 50 million creators using the Internet to showcase their work directly to global audiences. To lower the entrance barrier and empower social media content creators worldwide, including their entrepreneurial potential and ability to monetize traffic, MyyShop has rolled out a slew of new functions this time. This includes XianZhi.AI, which is a short video analytics tool powered by AI and big data technology that helps users stay on top of popular social media trends as well as efficiently select and advertise the best matching products. There is also the social commerce site builder, StarShift, which helps to build a high-converting e-commerce site from scratch in minutes, and StarLink, an end-to-end livestreaming commerce and e-learning platform that offers live streaming online courses and step-by-step tutorials.