Element Nutritional Sciences Inc. (the “Company” or “Element”), is pleased to announced that it has completed production trials for Rejuvenate Muscle Activator, which is expected to launch online and through the Company’s established pharmacy and grocery retail network in the United States, in the third quarter of 2022.
Rejuvenate Muscle Activator is a ready-to-drink beverage using Element’s patented amino acid formulation, and is proven to result in muscle protein synthesis of 57%1 given the formulation’s composition, which is estimated to be 150% greater as compared to an average whey-based protein powder2. Not only will Rejuvenate Muscle Activator be launched across the Company’s existing consumer distribution channels, the product is also expected to be marketed to institutional markets such as hospitals and healthcare facilities.
The global whey protein market is currently estimated to be US$11 billion and is expected to increase to over US$18 billion by 20293. The functional beverage market in the United States is currently estimated to be over $48 billion, growing to over $66 billion by 20254. The continued growth in these markets is expected to be driven by increasing demand for products that are consistent with a healthy diet and active lifestyle.
Stuart Lowther, Chief Executive Officer, commented, “Our new patented Rejuvenate™ Muscle Activator is proven to be more effective than whey protein and has the potential to disrupt the entire whey protein market. This new delivery format of our patented Rejuvenate™ formulation makes it even easier for our consumers to access the product and enhance their health. Leveraging our proprietary amino acid formulation into new functional beverage categories is a key driver to our growth strategy and Rejuvenate™ Muscle Activator will increase our profitability by 15% to 20% as compared to our current portfolio of ready-to-drink beverages.”
Element is an innovative and research driven Canadian nutraceutical company specializing in the development of patented and science-based products for the global consumer packaged goods market, with a portfolio focused specifically on men and women over the age of 50. Element’s lead product, Rejuvenate™, is a proprietary formulation that is clinically proven to assist in the rebuilding, restoration and rejuvenation of natural loss of muscle mass due to aging or other medical conditions. Element also offers JAKTRX™, an elite brand of performance supplements. Element was founded in 2015 and is located in Burlington, Ontario.