Agriculture accounts for about 80% of California’s withdrawals from surface and groundwater sources. That makes the sector our biggest opportunity to conserve water—and seizing that opportunity now is essential in light of Governor Gavin Newsom’s sweeping executive order calling for aggressive water conservation measures throughout the state.
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Common Good Water launches a solution that gives businesses, governments and nonprofits a high-value way to manage water scarcity risk, bolster water security and create multiple environmental, social and economic benefits while supporting farming communities.
Common Good Water‘s first-of-its-kind water demand reduction platform is designed to reduce water use in agriculture while growing more abundant, healthier crops. The company is starting with alfalfa fields in California’s San Joaquin Valley, one of the most productive agricultural regions in the world with one of the most threatened aquifers in the country.
Companies and other institutional customers purchase multiyear Conservation Contracts™ representing gallons saved over a crop’s lifetime on farms that use subsurface drip irrigation systems with advanced crop management. Field results show these advances can reduce water use by up to 50%. Water savings funded by Conservation Contracts are independently quantified, verified and tracked to the farms that have conserved the water. Customers also receive a Water Dividend™ impact report that details verified gallons of water saved plus the associated environmental, economic and social gains.
Farmers receive a significant percentage of the revenue from Conservation Contract sales, making deployment of the technology and service possible. These combined components, tailored to the crop and growing region, drastically reduce the amount of water required to grow the world’s thirstiest crops.
Water security: a sustainability investment with near- and long-term, verified, on-the-ground impact
“Water connects all of us. No city, state, company or person can function without it. For too long, we’ve treated a finite resource like it’s infinite,” said Val Fishman, chief development officer at Common Good Water. “The world’s biggest water users recognize their water strategies must go beyond securing their own future operations and value chains; it must also benefit the common good. How much will any customer care about your product if they don’t have access to clean water?”