Segway-Ninebot held a ceremony in Beijing on April 13th to celebrate its 10 millionth smart e-scooter rolling off production lines. Segway-Ninebot President and CTO Chen Zhongyuan shared theme keynote “Segway-Ninebot’s cumulative production of smart e-scooter exceeds 10 million units” to address how Segway-Ninebot assumes the role of a world leader in the smart electric scooter sector.
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Segway-Ninebot’s growth into a global leader in the e-scooter sector is due to key decisions that were undertaken early on about the direction of the company’s R&D, along with the results of the comprehensive strengths of its product lineup, branding and business model. “Segway-Ninebot’s vision, to serve more than one billion people with innovative short-distance transportation and robotic products, is the original intent and driving force of our e-scooter portfolio. Electric scooters are also the inevitable choice for us to expand the tool categories and build out the portfolio in short-distance travel between 2 and 20 kilometers,” Chen explained.
The electric scooters market surged tenfold in the European and American markets in 2017 and has continued growing steadily since then. Data from Puyallup, WA-based report publisher QYResearch shows that the global production of electric scooters had reached 4.25 million as of the end of 2020. From 2017 to 2020, Segway-Ninebot’s compound revenue growth rate for e-scooters rose to 132.22%.
As a key component of the business model, the company not only rolled out top quality intelligent e-scooters through both online and brick-and-mortar channels, but also aggressively established a presence in the market by taking early notice of and catching the wave of popularity taking place in foreign markets for shared scooters. Early on, the company struck deals with several major shared micro mobility operators worldwide, providing them with a full set of mobility solutions from product to behind-the-scenes operation and management.
According to Nuremberg, Germany-based consumer goods industry analytics provider GfK, from January 2019 to February 2020, Segway-Ninebot ranked first in the electric scooter markets of Germany, Italy, Spain and other major European countries, while most shared electric scooter operators signed deals with the company as the exclusive or first choice supplier. Now, Segway-Ninebot has become a world-leading supplier of shared micro-mobility solutions by working closely with Spin, Voi and other likeminded players.
The company has also developed a B2B2C business model, and jointly launched customized smart electric scooters with several auto brands including Mercedes-Benz AMG, Audi Seat and Maserati to solve the “last mile” of transportation problem.