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Starbucks names Brian Niccol as Chairman and Chief Executive Officer

Starbucks announced that Brian Niccol has been appointed chairman and chief executive officer. Niccol will start in his new role on September 9, 2024....

Starbucks Announces Triple Shot Reinvention Strategy with Multiple Paths for Long-Term Growth

Triple Shot Reinvention will focus on three priorities: elevating the Starbucks brand; strengthening the company’s digital capabilities; and becoming truly global; customized with “two...

Starbucks Enters Into an Agreement to Sell Seattle’s Best Coffee Brand to Nestlé

Starbucks announced it plans to sell the Seattle’s Best Coffee brand to Nestlé, with which the company established the Global Coffee Alliance in 2018....
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