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Unbounce Acquires U.S. based Marketing Analytics Platform, LeadsRx

Unbounce, the leading conversion intelligence platform, announced the acquisition of LeadsRx, a marketing analytics SaaS platform that makes it easier for marketers and agencies...

Mastercard to Add to Services Momentum with Acquisition of Dynamic Yield, McDonald’s Cutting-Edge Personalization Platform

Mastercard and McDonald’s announced an agreement for Mastercard to acquire McDonald’s state-of-the-art personalization platform and decision engine company, Dynamic Yield. Dynamic Yield’s technology is...

Delivering Actionable Online Customer Feedback in Real-Time: Joyned Announces Beta Launch of its “Tune In” Insights Product

Joyned, a SaaS platform empowering retailers to provide social shopping experiences directly to their consumers rather than through third-party social platforms, announced the beta...
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