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Vericast and Intel to Modernize Retail, Pilots New In-Store Retail Media Network

Vericast, in collaboration with Intel, has designed, deployed, and tested a new programmatically enabled digital in-store retail media network powered by Vericast's intelligent targeting technology...

AT&T Agrees to Microsoft Acquisition of Xandr

AT&T Inc. has agreed to sell its global programmatic advertising marketplace, Xandr Inc., to Microsoft.1 The agreement builds on a decade-long relationship between Xandr,...
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