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Omnicom Announces Collaboration with Kroger Precision Marketing to Reduce Media Waste

Omnicom Media Group, the media services division of Omnicom Group Inc. announced a strategic collaboration with Kroger Precision Marketing (KPM) that will deliver early-adopter...

Read Magazine Interview with Lindsay Boyajian Hagan, VP of Marketing, Conductor

"Those that invest in organic marketing and create valuable content for their customers see long-term wins and are less affected by drastic economic and...

Read Magazine Interview with Patrick Moorhead, Chief Marketing Officer, Pricefx

I often talk about MarTech systems as the “plumbing” – you need it to be top notch, intricate, built to last and withstand change...

Read Magazine Interview With Ben Hindman, Executive Chairman & Head of Event Strategy, Splash

We have a better view of how to make virtual, in-person, and hybrid events a more integrated experience — so that even if an...

Read Magazine Interview With Hugh Fletcher, Global Marketing Director and Thought Leadership Lead, Wunderman Thompson Commerce

Business people should be less focused on choosing technology, and more focused on identifying the friction, or the opportunity, and then finding the right...
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