Friday, November 22, 2024

Apple Music and Mercedes-Benz Bring Premium ImmersiveApple Music Spatial Audio to Drivers Worldwide

Apple and Mercedes‑Benz announced that Apple Music’s highly acclaimed Spatial Audio with support for Dolby Atmos is now available as a native experience in Mercedes‑Benz vehicles for the first time, delivering on a shared commitment to provide customers worldwide with the very best music experience. Apple Music with Spatial Audio comes fully integrated through the MBUX infotainment system first in the Mercedes‑Maybach S‑Class, the EQS and EQS SUV, as well as the EQE, EQE SUV and the S‑Class, equipping these vehicles with studio-quality sound better than in any concert hall, and giving drivers a fully immersive listening experience with unparalleled, multidimensional sound and clarity.

“Sound quality is incredibly important to Apple Music which is why we are so excited to be working with Mercedes to make Spatial Audio on Apple Music available natively in the car for the first time”

“Sound quality is incredibly important to Apple Music which is why we are so excited to be working with Mercedes to make Spatial Audio on Apple Music available natively in the car for the first time,” said Oliver Schusser, Apple’s vice president of Apple Music and Beats. “Spatial Audio is revolutionizing the way artists create and fans listen to music and it’s an experience that is impossible to explain in words; you have to hear it for yourself to appreciate it. Together with Mercedes, we now have even more opportunities to bring wholly immersive music to our subscribers all over the world.”

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“We’re joining forces to offer our customers a benchmark music experience unparalleled in the industry,” said Markus Schäfer, Member of the Board of Management of Mercedes‑Benz Group AG, Chief Technology Officer, responsible for Development and Procurement. “We are proud that our vehicles will be the first-ever non-Apple devices to natively feature immersive Spatial Audio with Dolby Atmos. This seamless experience shows how in-car entertainment can reach exciting new levels by perfectly integrating hardware and software.”

Mercedes-Benz drivers who are already subscribed to AppleMusic gain immediate access to an ever-growing selection of songs and albums available in Spatial Audio from some of the world’s biggest artists spanning all genres, including hip-hop, country, Latin, pop, and classical1. AppleMusic also offers curated Spatial Audio playlists like Driving in Spatial Audio and Hip-Hop in Spatial Audio, where listeners can find and discover songs from their favorite artists. Additionally, subscribers can access Apple Music’s entire catalog of 100 million songs, thousands of editorially curated playlists, and daily selections from the world’s best music experts, including all of the artists and hosts broadcasting across its Apple Music 1, AppleMusic Hits, and AppleMusic Country global live-stream radio stations.

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