Saturday, May 4, 2024

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Instacart and The Trade Desk Partner to Enhance Programmatic Advertising for CPG Brands

Instacart, the leading grocery technology company in North America, and The Trade Desk , a global advertising technology leader, announced a new partnership to help...

Populus Media and Doceree Form Exclusive Partnership for Programmatic HCP Messaging in Telehealth

Populus Media, the pioneer in marketing and patient acquisition solutions leveraging telehealth and virtual care, and Doceree, a global platform building unprecedented solutions for...

Why adopting a programmatic ‘Digital Out Of Home (DOOH) Yield Manager’ is key to driving publisher growth

Digital advertising has embraced programmatic capabilities at a rapid pace to bring more efficiency, yet fragmentation and lengthy, manual processes are holding back further...

Billups Acquires Ad Tech Startup Outchart to Advance Programmatic Digital Out-of-Home (OOH) Aspirations

Billups, the largest privately held out-of-home (OOH) technology and managed services company in the U.S., has acquired the assets of Outchart, a full-stack software...

Orbee and EMG Integrate to Activate Audiences Across Streaming Video and Audio Platforms

Orbee, a leader in customer experience middleware for the automotive industry, is excited to announce an integration with EMG, a leader in streaming advertising measurement and...
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